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This range includes milk products with short shelf-life (heat-treated milk, kefir, sour cream and other). The idea of protecting product from sunlight and air served as basis for positioning this new product range served as basis for positioning this new product range. The message «Stored safely for you» is stressed by visual composition, where shawl is carefully wrapping the package. But life is changing rapidly, and the brand also has to change to correspond with it. Five years later it was required to refresh the image of the brand «Svezhee» and make it more modern, stress that is premium product, and inform the customers about the new philosophy of the brand. Everything that happens with the brand today lays the foundation for its growth and development in future. As it was required, the renewed range of dairy products «Svezhee Zavtra» looks fresh and modern. As it was before, its place on the shelf is marked by white color. A customer can recognize his favorite product by the shawl, which is carefully wrapping the package. But the image became more concise and clear elements of each milk category help consumers make their choice quickly. The name of dairy products «Svezhee Zavtra» helps deliver the new brand philosophy: «Today you have to take care about yourself in order to have strength and opportunities to create, achieve, enjoy your life and discover new things tomorrow». This philosophy is reflected on the back and side parts of the package. It is illustrated by stamps, graphics, photos and messages of the brand.
«Svezhee Zavtra» is the range of classical milk products of the high quality in the modern package. They are produced of milk from the best farms of Leningrad region and contain neither preservatives, nor chemical additives. Look for «Svezhee Zavtra» in all shops of the country!
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