Ryazhenka «Big Mug» - love forever!

2022 is drawing to a close, which means it's time to sum up the results of the big advertising campaign for ryazhenka «Big Mug - first love is never forgotten!», which took place in September-October in St. Petersburg. The main idea of ​​all communications is the first tender feeling of love, which we experience only once in a lifetime, and never forget. Just like ryazhenka «Big Mug»!

For two whole months, in funny cartoons on the Internet, we told our customers about the delicious, tender and natural ryazhenka «Big Mug», as well as new packaging formats and fruit flavors.

In order to reach as many customers as possible, advertising messages were also placed on large street billboards, in the subway, and, of course, at points of sale. As a result, despite the difficult economic situation, «Big Mug» confidently retained its leadership in the«ryazhenka» category, which is confirmed by the data of the Nielsen company, and also provided its consumers with their favorite product.

Try the especially tender and delicious «Big Mug» ryazhenka!

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