«Bolshaya kruzhka» is the strong federal brand in the market of dairy products. It is one of the leading brands in the North- West region. The main idea of the brand is that «Bolshaya Kruzhka» is like big love, which is comprehensive and has many sides. It makes us and our life better. Milk and dairy products have the taste of childhood. They bring us to the state, when we could look at the world with eyes wide open, without expectations and that is why we noticed more and appreciated small simple things. The children don’t know much about life, so they feel clearly, deeply and sincerely. Therefore the company «Galactika» organized a survey and asked the children aged from 3 to 10 what to they think about love. The results of the survey showed that the children speak about love itself and different sides of love so precisely and directly that one can only wonder: «Love is when you give your umbrella to Masha and get wet because you have only a hood»– Timofey, 4,5 years old «When you feel love, you love even your sister, although she behaves meanly». Denis, 5 years old «Love is when father lets mother drive the car and he himself travels with his eyes closed». Vadim, 6 years old «Love is then the girls follow you and you keep smiling and put up with it». Artemy, 5 years old «When people love each other they sit at the same desk and share sweets». Egor, 7 year old «Love is when a boy pats your hand and you are so much afraid that somebody notices it, that you run away». Tanya, 5 years old «Bolshaya Kruzhka» offers wide range of tasty, useful products of a high quality, which like love make our life brighter, fill it with taste and events. The opinions of children stress, this and you can see their phrases on all packages of products, which are produced under the brand name «Bolshaya Kruzhka».